The Gambia

For my first location I will be investigating the Gambia. I have chosen the Gambia because it's not a very large country and there's plenty of information available for it. The Gambia is mainly a winter sun destination this means that most visitors go there when it's cold here but hot there in the months of November to February. It's a long haul destination with a 6-hour flight and is Africa's smallest country only 30miles wide and 300miles long and is known as the ‘smiling cost'. The Gambia is very popular because it's a bird watchers paradise with tropical birds never seen before and also because everyone speaks English also it has famous museums to learn more about the slave trade like ‘Roots'. Majority of the population is Muslim. Development of tourism in the Gambia The Tourism in Gambia started some 40 yrs ago, when Gambia got its independence from British rule in 1965 and has increased every year from than. The development of hotels has had a definite increase with statistics recording around 660 tourist in 1965, than a very big increase from 1975 with over 25, 000 and the latest records show an even larger increase with 112,986 tourists in 1998/99. This is a very large number of tourists considering that the population is only 1,367,124 (approx). The main increase is due to the all inclusive hotels were guest pay one price up front for all their food, drink and entertainment in the hotel. The all inclusive hotels have been a problem because tourist do not bother to leave the hotel and see the natural beauty and meet the local people which means they do not benefit from the tourist because they cant sell the souvenirs or other things and the tourist miss out because they do not get to explore the beauty of the country and try local cuisines which also means that local restaurants loose out. Another problem is that not all of the money stays in the country because usually the hotels are foreign owned and the money reaches the mother company and this is when leakages occur. There are a few advantages due to the hotels which are that many local people get jobs in the hotels which means less unemployment and also the contribute to the local economy due to government taxes. The government did try to close the all inclusive hotels down because of all the problems they were causing but because of this tourist stopped coming all together so they had to bring them back again. The impacts of tourism on the physical environment Tourism in the Gambia has had both positive and negative impacts. The infrastructure of the country has a big part in the environment, the negative sides of the infrastructure are that building work such as hotels and restaurants mean that large amounts of land has to be cleared to make room for all the facilities which mean that the natural rainforest have to be cut down which also may mean the loss of habitat. There is a great deal of soil erosion and footpath erosion on frequently visited destinations, which in the future could cause problems. The positive sides are that with the new hotels and restaurants for the tourist they need to make basic things like clean running water, electricity and a sewage system, which will also benefit the local people. Another advantage is that greater awareness on the interests in the landscape and vegetation is being taken, also there is a greater need for preservation of ancient monument. The impact of tourism on the local community Majority of the Gambia is Muslim who have very strict food, drink and dress regulations. Tourist especially from European countries who know little about the belief may behave in an inappropriate manner while visiting there. Women lay topless on the beaches and men walk around half naked around the market area, this causes conflict between the tourist and local people because the locals were bought up to learn that those things are wrong. An example is if tourist walk around holding hands it would upset the local community because they think that there children mite start to think its okay to do this. Because of the tourist the crime rate usually goes up because of tourist getting drunk causing disturbance, women getting raped and more drug related crimes go up and this could also mean that the local people think this is the correct way to behave, this is known as the demonstration affect this causes great conflict between generations because the new generation may think that there religion is old and out of date and change their traditional morals and general behaviour. Also traditional ways of cooking will be changed because most tourist want fast food so local restaurants will have to change there ways of cooking and also music and arts will be changed because of foreigners wanting TV's and radio's. English words will replace the local language. All this means that the local communities will loose there traditional way of life and will have to change to survive. It can also be argued that all of these problems are not all due to the impacts of tourism because in the modern world you have TV were the local's can see the lifestyle of foreigners and will try to copy it, reading magazines and also because of the people travelling to other countries all adds up to the changes.

Sula by Toni Morrison

Sula by Toni Morrison, is a book about a black female and the various events throughout her life. The majority of these events were at the fault of Sula, but because of her past she did not know, or could not understand any better. Sula became the woman that she was because of the people and events that were around her during her childhood. When Sula was a child, she grew up faster than most children because of the things that she saw and heard, so it was almost as if she had a loss of childhood. When Sula was only three years old, her father died. Although this may not have had a direct effect on Sula because of how young she was, her mother, Hannah, was left without a husband and with an unquenchable thirst for â€Å"maleness† (Bukisa). This passion for men led to Hannah having many affairs with different men but never building real relationships with them. Sula, being as curious as any child, often watched these interactions, or at least saw the aftereffects of these interactions, and understood that her mother found pleasure in men. Another incident during Sula's childhood involves her listening in on one of her mother's conversations. One day Sula heard Hannah tell some other woman that she loved Sula, but that she did not like her. Hannah's comments about not liking her made Sula begin to think about love. These thoughts of love were her first real interaction with adulthood (Sparknotes). Hearing her mother say this made Sula realize that she could not count on anyone except herself (Begnal). Sula realized that love was not what she thought it was, and it made her feel insecure, but secure at the same time. She knew that her mother would not stop loving her, but that love was not the same thing that she had once believed it to be (Sparknotes). A third traumatic event that occurred during the childhood of Sula was the death of Chicken Little. Sula and Nel were out playing near a lake, when a boy named Chicken Little showed up. Nel teased him, but instead of joining her friend to tease Chicken Little, Sula defended him. Sula then began to swing Chicken Little around playfully. Unfortunately, Sula lost her hold on Chicken Little, and he went flying into the lake and drowned. The death of Chicken Little further drove Sula's loss of childhood innocence because it showed her how quickly life can be taken (Sparknotes). The immortality that most children believe they have, was then gone from Sula. She never even bothered to tell anyone what she did because, instinctively, she knew that society would misunderstand the incident and blame her for Chicken Little's death. Another death Sula experienced while growing up was that of her mother, Hannah. Hannah took a nap and dreamt about a red bridal dress. She tried to get her mother, Eva, to interpret the dream for her but before Eva was able to, a young Sula distracted her. Later, Eva looked out her window just in time to see Hannah getting ready to jump into a fire. Eva jumped out of her second story window in order to try to save her daughter, but it was too late. When Eva looked up, she saw Sula standing there, watching everything happen. This event holds extreme significance in Sula's life transformation into a woman for multiple reasons. First, Sula looked as if she were genuinely interested in the burning of her mother, almost as if she had enjoyed it. She was not concerned with saving her mother, but she just wanted to watch what was going on. Secondly, it made her grandmother resent her, because in some ways she felt that Hannah's death was Sula's fault. Because Sula distracted her from interpreting Hannah's dream, she was unable to stop Hannah from killing herself (Sparknotes). Her grandmother was the only family that she really had left, and because Eva resented her, it forced Sula to grow up even more rapidly. Sula's relationship with Nel was another major factor in her maturation into a woman. Sula and Nel were like each other's support systems (Bukisa). Throughout their childhood, Nel always supported Sula and vice versa, even though they were extremely different. Nel was conservative and brought up in a relatively stable home by a proper, lady-like, mother, the way their society expected, while Sula was raised in a home where people constantly came and went, by a mother who slept with different men on various occasions. These two completely different worlds were what drew these two young girls to each other (Bukisa). They were opposite in more than just their upbringing. Sula was rougher and tougher than Nel was, but her emotions were also inconsistent. Nel, on the other hand, was quiet, and normally had a steady emotion (Bukisa). It was as if these two girls were each one half of the same whole, making them inseparable. During their childhood, they shared everything, including boyfriends. All of these factores contributed to Sula's personality and actions as an adult. Sula as an adult had problems with love, recognizing boundaries, and fitting in. Sula lacked the ability to love because of her family, mainly her mother. Hearing Hanna say that she loved Sula but did not like her made Sula believe that love was something that was forced upon people, instead of a choice. Sula's personality was much too independent to be forced to do anything, so she decided not to love at all. The closest she ever even came to love was with a man named Ajax, but he eventually left her which did nothing but assure Sula that she should not love. Eva's resentment of Sula also convinced Sula that love was not an emotion worth pursuing. If her own family could not love her, then there was no reason for her to love anyone, including her family. Her boundaries issue was also caused by her mother, but Nel contributed to it as well. Her mother's contribution was brought about in the way she slept with the husbands of wives around the community. Seeing her mother have no respect for the bond between a husband and a wife, Sula began to think that it was all right for her to do the same. Sula's relationship with Nel was a cause of this boundary issue as well. Because Nel and Sula had shared virtually everything throughout their lives, Sula believed that that would never change. She thought that her and Nel's bond was never going to change no matter what happened or what they shared. This thought process led Sula to sleep with Nel's husband during a moment of weakness and then act as if everything would be perfectly fine. Once Sula realized that Nel was mad at her she was confused because she thought that they could share anything (Schmoop). Sula's third issue, of fitting in, was not one that she was too concerned about. Also related to her childhood, Sula had seen that fitting in was not necessarily the â€Å"correct† way to live. Watching her mother as a child, Sula saw that life was completely enjoyable even while living outside what society considered to be acceptable. Sula lived with no regrets and did not care what anyone thought of her. Ten years after leaving home, Sula returned to visit her grandmother ,Eva. During their conversation, Eva brought back memories of Hannah's death , so Sula put her into a nursing home. Even though society looked upon this action as being cruel, Sula did not see it as being so, and did not care that society did (Sparknotes). As flawed as Sula was, she never surrendered to falseness or fell into the trap of conventionality in order to keep up appearances or to be accepted by the community. As Morrison notes of her, â€Å"She was completely free of ambition, with no affection for money, property or things, no greed, no desire to command attention or compliments ? no ego† (Cliffsnotes). The women of the community hated her particularly because she was living criticism of their own dreadful lives of resignation (Cliffsnotes). She refused to settle for the traditional role that most women in her communtiy had, so they felt threatened and saw Sula as a witch (Begnal). being seen as a witch would bother the average person, but because Sula did not care about fitting in, she simply brushed it off. As an adult she showed less emotion than she did as a child because to her, emotions were just a something to occupy time (Sparknotes). Sula's transformation into a woman is a remarkable result of her upbringing. The way she let nothing get to her, and did not change for the next person, can all be explained by understanding her adolescence. She was, in a way, a direct result of her environment. From her loss of childhood and her friendship with Nel, came the woman that she was on the day that she died, unbothered.

The impact of relationship between rape victims and men Essay

The impact of relationship between rape victims and men - Essay Example Social stigma as a form of secondary victimization also continues to haunt the rape victims as they move on with their lives after the attack. White & Robinson-Kurpius’ (1999) study revealed that men continued to subscribe to the mythology associated with rape that women/victims are culpable for what had happened to them because of the way they are dressed, their behavior, type of work or sexual experience (p.993). These were then used to rationalize or justify or absolve the acts of the aggression. Victims of sexual assaults experience a range of short and long-term effects such as anxiety and depression (Harris & Valentiner, 2002, p.286). Also associated with the sexual violence various forms and symptoms of post-traumatic stress disorder (PTSD) in majority of the victims. In addition, victims developed problems in interpersonal relationships and social functions (p.286). Victims of sexual violence develop interpersonal functioning problems especially when their pre-traumatic schema differed from the post-traumatic experience. The victims generally avoid sexual activity primarily because they developed a basic distrust towards other people and a misconception and belief in â€Å"random distribution of events.† All these, in addition to a general feeling of discomfort in resuming sexual activity contribute to the reluctance of rape victims to resume normal social relationships (Harris & Valentiner, 2002, p.302). Harris & Valentiner (2002) also noted that extreme self-paranoia is a consequence of â€Å"beliefs that the world and its inhabitants are harmful and that unfortunate events are distributed in a random pattern.†(p.302). Trust is a factor that is lost and the victims usually perceive other people as untrustworthy and dangerous. Self-blame contributes to reduction of self-esteem and most would perceive themselves as â€Å"socially

Sterile Service Department Essay Example | Topics and Well Written Essays - 500 words

Sterile Service Department - Essay Example The essay "Sterile Service Department" talks about the hospital sterile services department which is operated by a specialised group of staff who provide an essential service by supplying the operation theatres with sterile instruments and departments with specific items required for patient care.After each use, the medical devices undergo various decontamination processes to render them safe and for reuse on patients and for staff handling. Prior to beginning the decontamination, the used medical device is first received by the sterile services department in a collection container specifically meant for this purpose and is subjected to reprocessing. It is essential that the SSD staff need to check the device and to notify the user if any part of the equipment is damaged or missing on receipt. This is followed by a series of interdependent decontamination procedures like cleaning, disinfection and sterilisation to ensure complete elimination of microbes and other contaminants from th e reusable medical device. Cleaning is the first step in decontamination and is an essential prerequisite for the next stage namely disinfection. Cleaning is done either by mechanical means using an automated washer disinfector or an ultrasonic bath comprising warm water rinse, power wash, disinfection using a detergent and a drying phase. The choice of detergent depends on the nature of the equipment and the user follows the instructions of the manufacturer. For delicate or complex medical devices, manual cleaning is normally preferred.

Life and Times in the Roman Legion Essay Example | Topics and Well Written Essays - 1750 words

Life and Times in the Roman Legion - Essay Example C. The ancient Roman army was made up of several legions which included several cohorts of heavy infantry. Although the main legions consisted of Roman citizens there existed some auxiliary units that comprised soldiers who were not Roman citizens. These smaller units served as boosters for the legions. In the early years legions numbered approximately one hundred and twenty soldiers each. There were substantial increases in sizes in later centuries. From the early period military service was an obligation and duty upon Roman citizens, but also a kind of privilege (Campbell, J. B. 4). Soldiers served in the army and were categorized according to wealth and political power. All male citizens in Rome who were healthy and in possession of property were divided into five classes with the purpose of serving in the military. Those with substantial amount of wealth served as cavalry. They also enrolled as equestrians. These men were also dressed in accordance with their wealth and power. They normally wore a spear, sword, helmet, breast plate and round shield. Many members of the cavalry eventually ended up in politics. In comparison to the other classes in the military the cavalry had the least number of men. The three lower classes of soldiers were drawn from among the not so wealthy. They served in the infantry and wore fewer decorations than those persons in the cavalry. They, however, formed the principal unit in the military. The fifth and lowest group composed only of slingers. Since they were the least armed they sometimes acted as scouts. Soldiers were responsible for the acquisition of their weapons. Those citizens who had no property and lacked the resources to acquire weapons were excluded from military service. This classification within the legions changed when Gaius Marius (157 B.C. – 86 B.C) assumed political power. His reform of the military changed it into a more

Literacy Narrative Essay Example | Topics and Well Written Essays - 500 words

Literacy Narrative - Essay Example This made me have a hard time to establish relationships with my colleagues especially because my parents pushed me hard to maintain good grades while I struggle to resist the diversions like my love for soccer. Because of this, I had to balance my time for academics and at the same time extracurricular activities and make sure not one of which would pull one down. Sooner, I realized that the free society of America was to my advantage because it had given me the freedom that I did not enjoy at home. Whenever I am in school or with friends, I am truly me. However, the price to pay for that freedom would be the fact that I had to be more responsible for my own actions and the consequences of which. During my whole experience, one of the most useful lessons I learned would be learning how other foreign students survive and at the same time enjoy themselves in this situation. This really made my life a lot easier as I would not have to go through the rocky roads instead, walk in the paved ones already. Another would be knowing that practice makes perfect. Thus, to do so, during the weekly get togethers in the Global Heritage Hall of the campus, I threw myself in every conversation I can have with friends that spoke English because I know it would strengthen my language grasp and command over spoken and written English. Aside from that, I even made more friends, two of whom were Americans who had come from Texas. It was the time when I found out that surviving language barrier was not an impossible dream at all. My journey did not stop with just learning new English words and putting it all together to make a sensible statement. One of the important factors in learning a new language would be humor. I consider it as a vital factor that connected people of different walks in life and race not only through words but at the same time through memorable dialogue and helped us to overcome the awkwardness of the language wall. I

Evaluate the extent to which the statement of financial position Essay

Evaluate the extent to which the statement of financial position allows potential investors to assess the security of their intended investment and to determine the true net worth of the business - Essay Example Financial statement position of a company have measurable characteristic and easily evaluated (Financial Review, 2015, 1). Statement of financial position has essential skill at various occupations such as corporate finance, credit extension, commercial lending and investment management. Individuals engaging such activities should analyze data connection with investment decision. The financial statement should conquer with generally acceptance accounting principles (GAAP) (Wiley and sons, 2015, p4). The statement of financial performance should provide information on revenue, expenses, other profit measures such as gross profit and net profit (Financial Review, 2015, 1). The above worked example has clearly indicated all the information, which an investor requires to know before making a judgment relating to investment. The investor should compare personal security with the information shown and come up with the conclusion. The information to focus on includes the sales revenue, expenses, gross profit and net profit. This information shows the base line of company and indicates the least amount required for an investor to start the business. The investor can easily attain the amount shown on the statement of financial position above (Financial Review, 2015, 1)... In some cases, the amount represented on the statement of financial position has higher amount for investor to attain. In such cases, the investor should avoid risking the security available rather than look for an alternative. An investor who does not follow the instruction and engage in such risky securities asset investments might incur loses if not careful. One should make decision first after comparing financial statement with the personal securities before investing. The above illustration shows that the amount represented on the statement of financial position has easier way of attainment in the current

Personal Medicine Essay Example | Topics and Well Written Essays - 250 words

Personal Medicine - Essay Example In personalized medicine. even this is taken into consideration, providing scope for excellent treatment outcomes. The success of any personalized medicine is dependent critically on accurate diagnosis and this is limited by the reliability and specificity of diagnostic tests. Some of the tests useful to understand the genetics of the individual are biochemical markers and genetic diagnostic testing (Parliamentary Office of Science and Technology, 2009). Biochemical markers are useful in identify and predict the risk of disease, to assess and diagnose the severity of existing disease and to stratify patients with intentions to potentially tailor treatment. Clinical genetic tests look at selection of points on DNA which are known associations with a single-gene disease or response to a drug. A classical example case for personalized medicine is breast cancer (Willard and Ginsburg, 2009). Genes BRCA1 and BRCA2 are associated with increased risk of breast cancer and those with family hi story of breast cancer can be tested for these at risk genes and they can be subjected to regular screening (Parliamentary Office of Science and Technology, 2009)..

Computerized provider order entry(CPOE) Assignment

Computerized provider order entry(CPOE) - Assignment Example These systems are used for various reasons in healthcare. It is worth noting that this system makes it possible for individuals in the health care industry to insert precise and detailed analytical information relating to results from medical investigations to identify presence of disease, prescription information, as well as nursing information and guidelines. This helps individuals to keep proper electronic records. CPOE is a computerized system that helps link medical practitioners with patients medical information, links a medical practitioner with his or her colleagues in the health sector, links all computerized systems in a health institution, and also links one medical unit with other units or departments. CPOE helps reduce errors in the medical field. Some of the information entered in the CPOE system include prescribed amounts of medicines, sensitivities, and patients medical history. Availability of all this information is important as it helps healthcare providers consider all the benefits and possible effects of medications and hence minimize inaccuracies. A methodical investigation conducted in Brigham and Womens Hospital focusing on the effectiveness of CPOE, there was a decline medical mistakes or inaccuracies by fifty five percent in a period of four and half years (Doolan and Bates, 2002) To understand the benefits of CPOE, it is imperative to compare it with paper-based systems. According to Doolan and Bates (2002), "The advantages of CPOE over paper-based methods include decreased transcriptions, increased accuracy and completeness, and the ability to enter orders in multiple locations" (A4). This systems also makes it possible for health care providers to make resolutions regarding the patients health status aptly and timely as all information is readily available and computerized. The implementation of CPOE improves competence and effectiveness in health delivery systems. This is

The function of catecholase Essay Example for Free

The function of catecholase Essay 5 mL of enzyme, and all of the trials were set up as two tubes to begin with. One tube had 3. 5 mL of water and 2. 0 mL of catechol, and the other had . 5 mL of enzyme. By keeping the enzyme and substrate separate, we were able to have more control over the starting point of the reaction, and were able to bring each individual component to the desired temperature before starting. The temperatures that our group tested were 37oC, 45oC, 50oC, 55oC, 65oC, and 75oC. Both our group and group A-4 tested 37 and 45 degrees. This allowed us to compare each groups results more accurately. The setup for the actual experiment was that each temperature had its own test tube rack. Four tubes of water and catechol and four tubes of enzyme were put into each rack, and these racks were then submerged into either a hot water bath or a circulating water bath, depending on which temperature was being tested. The tubes were allowed to sit in the water for approximately five minutes to allow the contents of the tubes to come up to the temperature we were trying to test. Then the tube of enzyme was poured into the tube of catechol, the tube was covered and inverted to mix the contents, and the timer was started. We allowed the reaction to run from three to five minutes, keeping track of exactly how long each set went for. Our method for ensuring that the reactions ran for the exact length of time stated was to start each reaction thirty seconds later than the first, and then take the measurements from the spectrophotometer exactly thirty seconds apart, keeping the tubes in the same order. Before measuring each tube, we again inverted it several times to make sure that the product was uniformly distributed throughout the tube. Results Results for Group A-5 Temperature (degrees Celsius) Trial 1. Trial 2 Trial 3 Trial 4 Mean Standard Deviation 3 (Table 2) (Graph 1 (Graph 2)According to our results, the optimal temperature for the reaction of catecholase is 45oC. We were able to determine this because the average reaction rate was highest at this temperature (see table 1). We were correct in assuming that the reaction would gradually speed up as the temperature increased until it reached a point where the enzyme began to denature, and then the reaction rate would slow after that. This gradual increase, peak, and then decrease can be seen in the graph 1 above. The bars above and below each data point are representations of the standard deviation associated with each value. This shows how much variation we had within each set of trials. When we compared our results to group A-4, it was clear that they too found the peak reaction rate to be at the 45-degree temperature. This served to further verify our results. It is interesting to note that in the graph of both of our data, although the actual values are not the same, the overall conclusions are. Discussion After analysis of the data, it is clear that our hypothesis was correct, because the found peak does fall within the range of 23 and 75. We can be fairly certain that our data are correct because we were able to control the fixed variables, such as the amounts of each component of the reaction, very well by having the same person measure out the same thing for each trial. We were fairly accurate at controlling the temperature because the baths were monitored at a steady temperature for the time the reaction was taking place, although it would have probably been to our benefit to actually take the temperature of the liquids inside the test tubes instead of only monitoring the environment outside of the tubes. Also, we could have increased accuracy by having the spectrophotometer nearer to the baths, because there was some heat lost during transport, which could have affected the tubes that were measured later. There was also some confusion at the beginning of the experiment about exactly what technique was to be used, which resulted in our having to repeat the trials for the 65-degree temperature. We assume that similar problems are to blame for the differences in the reaction rates for 37o and 45o between our group and group A-4. We also discovered after the experiment had been completed that the other group had left the catechol out in a separate tube during heating, while we left the enzyme out. This difference in method may have contributed to the differences. To make sure that these problems did not result in faulty conclusions, I looked up another experiment on the effects of temperature done by Pierre Greenway. Greenways findings indicate that the peak temperature for enzyme function is actually at 40oC, and not 45. This is an interesting discovery, since we did not test thoroughly in the range of 37o-45o. The next course of experimentation suggested by these findings would be to thoroughly test the reaction rates at temperatures between 35 and 45 degrees Celsius. Measuring at one-degree intervals would give the best results, but may require another collaboration to be achieved in a reasonable amount of time. It may also be interesting to test the reaction rate at even higher temperatures, and try to find the point at which all of the enzyme is completely destroyed. According to the results of Greenway, this temperature was around 60oC for him, but we tested beyond that in our own experiment and found the rate to still be decreasing. Any of these questions would be interesting to try to answer.   Show   The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Patterns of Behaviour section.

Herta Company: Product Improvement Analysis and Plan

Herta Company: Product Improvement Analysis and Plan Report Title: A Study of a soy and wheat steak by the brand Herta in France    Summary The question of meat consumption is raised in almost every country in Europe. People are starting to reduce their meat consumption for various reasons such as its price, ethics, health or environment. Hence, the industry has to adapt and create an answer to that new demand. Some brands like Herta, a traditional cold meat brand company has created a new Vegetal range. The aim of this report is to study a soy and wheat steak from the brand Herta in France. First, the report will focus on an overall market situation of a product involving desk research of the current market situation and a focus group to evaluate the perceived quality of the product. The second part of the report will suggest a plan for product improvement, presenting variations that could be done to improve the product and its sales. In order to do that, a small survey was done to understand better the needs and the worries of the population who can potentially buy such a type of product. 2.1 What is Herta? The product of the Brand Herta is a soy and wheat steak. It belongs to a range of products called Le Bon Và ©gà ©tal, meaning The Good Vegetal. Herta is an industrial brand owned by Nestlà ©. It is famous for its pre-cooked Frankfurter, which is a seasoned smoked sausage made of beef and pork. Herta is currently the number one Frankfurter-brand throughout Europe, but not only that. Herta has an awareness rate of 96% and a penetration rate of 83% in France, and is the first brand of cold meats and has been the first brand overall in France for 3 years according to the Kantar World panel. Its position on the market has always been one of simplicity, and it has insisted a lot on this with its slogan The taste of simple things since 2012. Herta does the majority of its activity on the cold meat market with 60% of its sales in volume. It also sells fresh deli products. Recently, the brand announced an innovation which has broken with its usual business portfolio : the range Le Bon Và ©gà ©tal. According to Sophie Van Eeckhaute, brand manager at Herta, this new product is the latest strong undertaking of the company. Usually the market is only owned by specialists, but Herta wants to democratize the vegetal protein. While this product seems unusual for the brand, she highlights that Nestlà © is not new in this field since it owns Krupa, a product facility for production of such products. Le Bon Và ©gà ©tarien has more than 10 different recipes elaborated with vegetal proteins and each product is sold for around 2,75 â‚ ¬ with a weight of 150 to 200g. With this new product, Herta is aiming at flexitarians (30% of the population in France) who try to reduce their meat consumption, but also to vegetarians, who dont eat meat (2%) and vegans, who dont eat product from animals (0,5%). Herta wants to attract 30% of the vegetarian catering market of supermarkets. It is aiming at families who want to eat healthily and who want to reduce their consumption of animal proteins according to Catherine Petilon, marketing director at Herta. In Nestlà ©s opinion, the offer of fresh deli products doesnt fit with the needs of the French consumers. The consumers dont really know the brands which are positioned on the market of vegetal protein foods such as Sojasun, Cà ©rà ©al and Carrefour Veggie. The marketing director is convinced that Herta has a role to play on this market thanks to its notoriety. Indeed, the brand bets on its proximity to the meat market to erase the concern of a part of consumers to eat vegetal meat. (Prodimarques, 2016) 2.2 What does the product consist of? All the products from the range Le bon Và ©gà ©tal come with the European Label V with the mention vegetarian or vegan. However, it doesnt say anything about the presence or absence of GMO soy despite the fact that Herta assures that they only use non GMO soy. Focusing on the Soy and wheat steak: Figure 1 Picture of Hertas product Here is the list of ingredients: Soy proteins and rehydrated wheat proteins, water, vegetal oils, onions, corn starch, stabilizers E461, E407; salt, maltodextrin, yeast extract, aroma, onion powders, garlic powders, malt extract, caramel, spices, acidifier: E330. May contains eggs, sesame, celery and mustard. Table 1 Nutrition value of the soy and wheat steak by Herta Typical value For 100g Per portion (75g) % of recommended daily allowances Energy 158 kcal 119 kcal 6% Proteins 16g 12g 24% Fat (total) Saturated fatS 6g 0,7 4,5g 0,5g 6% 3% Carbohydrates 8g 6g 2% FibreS 4g 3g Salt 1,5 1,1g 19% (Source: OpenFoodFacts, 2016) 2.3 What is the situation of the market? The brand wants to establish itself in the niche of Vegetal meats which has a penetration rate, of 8,4% with only 4 purchases per year. But the sales are increasing by 10% each. Herta estimates that the sales are going to be multiplied by two within 2 years. In Germany, this market already represents 140 million of euros, while it is still only 28 million in France. The fresh deli products belonging to the vegetarian category like soya steaks have seen their sales increased by 11.9 % in mass retail in 2015 to reach 15.42 billion euros, according to IRI. Soy based products account for 2/3 of the sales. Over the same period, the overall fresh deli product market has also seen an augmentation of 5,6 % of its sale revenue. However, the average price of a vegetarian product decreased by 0.5% to 14,13 euros per kilo, while the average price of fresh products increased by 1,8% to 10,49 euros. 2.4 What is the situation of the product on the market? At the moment, there is no study available about the sales of the product and the sales of competitors. The market is still relatively new in France, and the company is not ready to reveal its sales figures. 2.5 Overall situation of the society Over the last years, significant changes have occurred in French food consumption habits. French people tend to eat more at home and in less time (according to euromonitor). But french people also spend less time cooking and want to eat more healthily at the same time. However, these differences of consumption also depend on criteria such as age. Hence, young adults (18-34) consume more processed foods than older people. They also use more delivery services and eat out more often. Besides, the generation born between 1977 and 1986 spends 8 times more money on processed food than the generation from 1920-1930 at the same age. This food consumption is the result of new aspirations which can be ethical, ecological, etc. This generation has to deal with the contradictions of the recommendations of nutrition from professionals and the pressure of the marketing of the government and of the food-business (Study from Agrimer: national French establishment of agricultural products, 2012). Therefore, 56% of the French say that they eat less meat compared to previous years. For 46% of interviewed people, this is because meat is too expensive. 35% say that industrial breeding doesnt respect animal welfare and 31% that meat is not good for health. Then, 26% quote the food scandals and 19% the respect of the environment. Among this panel, 61% eat meat at least once a day and 9% eat meat less than once a week. Now, 30% of French people are qualified as flexitarian. According to Terra eco (a specialized magazine), 26% of French people would be ready to become vegetarian. 1/2 French people occasionally consume vegetarian products and 1/5 vegan products. 1/5 declares themselves to be neo vegetarian. Nevertheless, 2/5 never have a meal without meat or fish. The profile of the typical vegan consumer is female, young and from a higher Socio-Professional Category. Above all, they look for healthy balanced and natural foods, which also respect the animal welfare, and also mistrust the food-industry. However, neo vegetarians prefer organic shops and brands. They also buy more in small local shops, sometimes up to twice as much as in supermarkets. (according to a report from arcane research). 2.6 Who are the main competitors? What are the main differences? To better understand the market, it is important to understand who the other competitors are. There are two different types of competitors: the ones from specialized shops, whose products have created the market, and the others which are sold in the same conditions as Hertas products and are more direct competitors. La Vie Claire: La Vie Claire is a chain of organic food stores. Products from La Vie Claire are only sold within their shops. They sell a very wide range of products which can substitute meat. Figure 2 Picture of La Vie Claires product Table 2 Nutrition value of the soy steak by La Vie Claire Characteristics Benefits Disadvantages Medium price: 3.50 â‚ ¬ for 180g Large range of product Only available in La Vie Claires shops Positioning: Specialized Food From real soy grains Too much fat: 22g against 6g in Hertas product From Organic Agriculture Not enough proteins: 11,6g against 16g in Hertas product The product can be seen Only 270 shops minimalistic Packaging (Source: La Vie Claire, 2016) La Vie Claire is not a direct competitor since their productS cant be found next to Hertas. However, indirectly it will challenge X Hertas brand and attract a part of the vegetarian and vegan consumers. The product benefits from the very good image of the brand which is seen as more trustworthy in this field, and whICH is specialized in this type of product. That is the reason why the product can be a little more expensive (2.91â‚ ¬ per 150g). Nevertheless, the visibility of the product is far smaller than Hertas and the product seems to have some nutritional issues since it cant really be a substitute for meat since there are not enough proteins in it, and that it contains also far too much fat. Grill vegetal by Cà ©rà ©al: Figure 3 Picture of Cereals product Table 3 Nutrition value of the soy and wheat steak by Grill Vegetal Characteristics Benefits Disadvantages Medium price: 3.07 â‚ ¬ for 180g Large range of product: 7 Rehydrated soy and wheat Positioning: Specialized Food A little more fat and mostly unsaturated: 8,5g against 6g in Hertas product Unknown by most consumers 6,1g of Fibers Only sold in specialized shops The product can be seen minimalistic Packaging Looks more like meat by the aspect and the packaging Made in France Specifies the absence of additives such as food colourings and preservatives. Good amount of proteins : 17g against 16g in Hertas product (Source: Grill Vegetal, 2016) Just like La Vie Claire, Grill Vegetal by Cà ©rà ©al is only sold in specialized shops. However, it is overall a good product with a lots of advantages such as its nutritional aspect, its place of production, and the price is even lower than Hertas (2,56 â‚ ¬ per 150g). The product seems to respond well to the consumers demand on all highlighted points by consumers. It also looks like meat and has a decent amount of proteins even if it is still less important than meat. Nevertheless, the rather poor visibility of the product may hold back its consumption. Sojasun: Figure 4 Picture of Sojasuns product Table 4 Nutrition value of the soy steak by Sojasun Characteristics Benefits Disadvantages Medium price: 3.50 â‚ ¬ for 200g Large range of products: 11 (7 steaks) Rehydrated soy Positioning: Supermarkets A little more fat and mostly unsaturated: 8,5g against 6g in Hertas product The real product cant be seen at all 5.0g of Fibers As many proteins as Hertas (16g) Soy cultivated in France No GMO (Source: Sojasun, 2016) Sojasuns products are more direct competitors to Herta since they are also sold in supermarkets. The nutrition value of the steak is very similar to Hertas regarding the protein, fat or fibre amount. However, they have an important range of products and even have 7 different soy steaks. The strong points of the product are the absence of GMO and the origin of the soy. The price is even less expensive than Hertas with only 2,63 â‚ ¬ per 150g. Despite all its strength, the product may suffer from its brand not being as famous as Herta. Veggie by Carrefour: Figure 5 Picture of Carrefours product Table 5 Nutrition value of the soy steak by Veggie (Carrefour): Characteristics Benefits Disadvantages Medium price: 2.20 â‚ ¬ for 200g Large range of product: 16 Rehydrated soy Positioning: Carrefour Supermarkets A little more fat and mostly unsaturated: 8,8g against 6g in Hertas product The real product cant be seen at all 6,6g of Fibers The product can only be bought at Carrefour A little less protein than Hertas (14g). Does not communicate on the origin of the raw products (Source: Veggie, 2016) Veggie was created by Carrefour in 2015 to become a competitor to Sojasun. They chose to have a very low price in comparison to other similar products. As a consequence, the quality seems to be a little lower. However, the range of products is very large and Carrefour is of great renown in THE food business and distribution. Therefore, Veggie may become an important competitor to Herta despite being only sold in Carrefours supermarkets. 2.7 Perceived quality of the product: A focus group of 6 people have been conducted on the subject of Hertas new range, and more particularly the soy and wheat steak. The participants were all between 20 and 24 years old and were postgraduate students. This panel was selected because it was composed of 3 men and 3 women, and because more educated people tend to be the major consumers of this type of product according the studies. Among the panel, only 2 people had tried vegetal meat. They are not common users but said that they rather enjoyed the product. All of them said that they would buy the Hertas product. Half of them said spontaneously that they liked the packaging. They also agreed on the fact that green was a simple but good choice of colour since it seems more natural. However, none of them knew that Herta had made a new vegetal brand, and it was a bit hard for them to associate Herta with vegetal product. Still, what concerned them the most about the product was the vegan tag. They found it very restrictive in a way that in may repel them. When the benefits of the products were asked, half of them talked about gas emission. Also, the group was very divided concerning the question of animal and vegetal proteins. Some of them fought proteins from animal were better while other said the exact opposite, and some did not intervene. Regarding the drawbacks of the product, they highlighted that the soy production was done in Brazil and that is was not as good as pretended for the environment. Moreover, they associated the soy from Brazil with GMO soy. They also argue about the transformation process and the factory work carried out to get the product and said it was not good for the environment neither, and that the people working in this factories were probably not paid enough. Before the nutrition value topic could have been addressed, they asked for the tag to get a clear idea of what was inside the product. To do a comparison, they also asked for the tag of a real steak. They concluded that there were more proteins in mea t and less fat in vegan steak. Moreover, they pointed out the higher concentration in salt and carbohydrates in the Herta product. Concerning the price, the opinions were very mixed. Some would pay between 3 and 3.5 euros while others would only pay around 2 euros. Those who were ready to invest less money told that they would start by comparing the price with other competitors. To conclude on the session, one of the major issue with the product was the vegan writing which was considered as too extreme by the panel. It seems that people may not be ready to go from meat diet to vegan diet even if this not on regular basis. The psychological impact of the word on people could repel them from the product. Also, the image of the brand is really associated with meat in the mind of the consumers, it will be something to work on for Herta. Moreover, whereas everyone knew Herta very well, none of them knew the vegetal range of product. Hence, it seems that the communication around Le bon và ©gà ©tal could be improved. Nevertheless, the product looked appealing for everyone, even if they had restraints about the conception of the product. 2.8 Conclusion of part 1: Herta is clearly trying to anticipate the future trends. The brand understood that an important part of the future of fresh deli food relies on meat substitutes, and chose to be part of this new market rather than opposing itself to the new ways of consuming. Being one on of the first on the market could also help Herta which is now an old French brand and need to show innovation to keep a dynamic image in the eye of the consumer. The major issue for them is to succeed to support the maximum of consumers to this changing without losing them on the path. However, other brands such as Veggie may be fierce competitors for the future, not to mention the other brands already positioned in the market. 3.1 A lack in terms of nutrition value The first thing that could be a problem for the future of the product is the quantity. indeed, the pack contains 2 steaks weighing only 75g each which means a total amount of soy and wheat of 150g. for hertas product, for 100g, there are exactly 150 kcal, corresponding to only 112,5 kcal for 75g. a beef steak in france has an average of 20g of proteins and between 5 to 15g of fat according to the steak (per 100g). often a steak weighs 125g meaning that is has even more proteins and fat in it. for a steak of only 100g and 10g of fat, there are 170 kcal. The difference in calories is very important and could cause a difference in the perception of satiety especially given that animal proteins give a more important feeling of satiety (Douglas Paddon-Jones., 2008). If the consumer after consuming the product is still hungry, it will affect its experience and he will be less likely to buy it again. moreover, all competitors use a quantity which varies between 180 and 200g while some of them focus more on the product of high quality aspect (grill vegetal, la vie claire) and are seen as less accessible products. If a comparison was to be made, it would probably weaken the position of herta who wants to be closer to the average person. The price is indeed higher than other competitors price if the calculation is proportional to the quantity. the results are even more disconcerting when comparing carrefour (1.10 â‚ ¬ per 100g) and herta (1.83 â‚ ¬ per 100g). keeping the price in the average of the competitors is very important for the brand. if people have the choice between sojasuns product and hertas product and consider them to be at the same price if considering the quantity, in would surely harm herta. the significant price difference of veggie by carrefour and herta is too important. the product from le bon và ©gà ©tal could be negatively affected by this competition. indeed, the main reason why people tend to consume less meat is the cost. 46% percent of the people who eat less meat are motivated by the price (according to a study lead by Mediaprism). 3.2 Consider adding information to the packaging Concerning GMO, if the brand actually uses non GMO soy, it will probably be better to write it on the packaging, even if it is not highlighted. Indeed, as the focus group showed, people are concerned about the origin of the product and particularly soy. This is an important question considering there are not much French soy production. Moreover, the product has a rather high proportion of proteins compared to competitors and also a low level of fat. The brand should therefore consider writing a slogan such as the benefits of meat without its disadvantages. Then, on the other side of the packaging, the brand should explain how the product is better for health thanks to its nutritional value, but also how it is good for the environment. However, while doing that, the brand should always consider its positioning and should not be too harsh with the meat industry since it is Hertas main revenue sources. However, if the brand judges it too dangerous, another possibility would be to just compare the nutritional value to the products of the competitors and praise Hertas product. 3.3 A survey for more accuracy To get a more accurate idea, a survey was made. This survey was addressed to people who are living in France. These people are mostly between 18-25 years old and are of a rather high education level. The first part of the survey is about questioning the connotation of the terms Vegetarian and Vegan to understand what people associate with these words and if they sound rather positive or negative. Hence, to the question What does the word vegetarian actually bespeak?, people tend to give a definition of the word for the vast majority of them. To the question What is the connotation associated to the word vegetarian for you?, more than 55% have a rather good to good opinion of the idea. Half of the rest is neutral while the other half has a negative idea of the word. However, to the question What does the word vegan actually bespeak? the majority tends to give a definition, while a significant number of people (around 25%) associate it with the notion of extremism, and that by themselves, only responding to an open question. What is even more astonishing, is the connotation of the term vegan, especially in comparison of the results of the same question with Vegetarianism. Therefore, around 65% of people have a rather negative to negative opinion of the word, while almost all the others have a neutral opinion of it. The significant difference between the two terms in peoples min d is confirmed by the question would you buy vegetarian/vegan products?. 65% of people would buy vegetarian product while only 50% would buy a vegan product. The second part of the survey focused on the product and the perception people have of it. To the question, would you buy this product?, showing only the picture of Hertas product, only 28% of people would buy it. This percentage is very weak and lower than what could have been expected. The following question asked to justify the choice helps to get a better idea of what people really think. The people who would not consume the product justify their choice with multiple reasons. One of them is the brand itself. Surprisingly, while it has a very good image among French people, some of the people interrogated said that they dont trust Herta to make a Vegetal product. Moreover, several people are reluctant to consuming soy. Other people dont have any interest for the product and a significant number actually doesnt like the shape of the product. They say that if they want a steak, they would buy a steak with meat, and not a substitute. Finally, this part deals with the price people would be ready to pay for the product. The results are rather homogeneous since every person who responded to this question would invest between 2 to 3 euros for the product. This result is very close to the actual price of the product. To get more precision, the last question was exactly the same but showing two other products from direct competitors: SojaSun and Veggie by Carrefour while also communicating their prices (respectively 3.50 euros and 2.20 euros). This question was askeed to put the people in a more real context where they can have access to other products. Hence when considering only people who would be ready to buy the product, the large majority of them would pay 2.50 euros for it while very few of them would be ready to invest more or invest less money in the product. 3.4 Analysis of the results The results that emerge from this survey confirm that the actual price is close to what people would be ready to pay for and that maybe the product could benefit from a slight decrease of its price. Indeed, Herta is a brand for everyone, it cannot be as expensive as another brand of higher range products such as SojaSun or some other specialized competitors. Nevertheless, the price of Carrefour Veggie seems very low and most of the people were ready to invest a little more money in Hertas product than in Veggie after having seen the price of the product by Carrefour. Also, the Vegan tag question raised after the analysis of focus group was more thorough explored with the survey. It is clear that the concerns shared by the focus group were also shared by the surveyed people. The connotation of the term vegan and the associations made around it give it a less appealing look than vegetarian. I would therefore advise to change vegan for vegetarian. In addition, some people seem a bit reluctant when it comes to soy. Keeping a good range of products where not all vegetal products come from soy seems a good idea. Despite the consistency of the results, the panel was only of 20 people. This means that the results are not completely reliable and should be treated with the utmost care. Carrying out another study by the group Herta on a more important population should en

Movies Serendipity and An Affair to Remember :: Serendipity Affair Movie Film Essays

Movies Serendipity and An Affair to Remember Can once in a lifetime happen twice? Can two people get a second chance at love? While reality more than likely suggests no, some movies would suggest otherwise. The films An Affair to Remember and Serendipity are only two examples of how society depicts romance as an exaggerated fabrication of reality only to have a negative effect on its viewers. Both films share the storyline of two lovers who separate, only hoping that fate will bring them back together As the film Serendipity begins, Sara Thomas and Jonathon Trager meet each other for the first time at Bloomingdale’s. Conversation sparked between the two when both reached for the same pair of gloves. Enjoying themselves at Bloomingdales, Sara and Jonathon decide to further their discussion at a nearby restaurant called Serendipity. Here, Jonathon realizes that he wants to see Sara again and politely asks for her phone number. Instead of just handing her number over, Sara writes in down on the inside cover of book, which she then tells him that she will sell the next day at a used bookstore. She continues to explain to Jonathon that if they are truly meant to see each other again, the book will find him. Jonathon then opens his wallet to take out a dollar bill. He writes his phone number on it and gives it to Sara, who spends it immediately. Using the same logic as before, she tells him that the dollar bill will find it’s way to her. As the years pass, the two both go on living their lives. But, Sara and Jonathon can’t seem to shake the feeling of each other. Every time Sara has a dollar bill, she always looks for a phone number and Jonathon can’t count all the used bookstores he’s been to. They both eventually meet someone new and become engaged. They wonder if these people they plan on marrying are their true soul mates. The night of Jonathon’s wedding rehearsal, he fiancà © gives him a present. Opening it slowly, he comes to realize it’s the title of the book Sara had once written her phone number in. He opens the front cover and he reads Sara’s name and number. Meanwhile, Sara is on an airplane returning home from visiting a friend. Pulling out her wallet, she discovers that she doesn’t have her wallet, but she has mistakenly taken her friend’s. Movies Serendipity and An Affair to Remember :: Serendipity Affair Movie Film Essays Movies Serendipity and An Affair to Remember Can once in a lifetime happen twice? Can two people get a second chance at love? While reality more than likely suggests no, some movies would suggest otherwise. The films An Affair to Remember and Serendipity are only two examples of how society depicts romance as an exaggerated fabrication of reality only to have a negative effect on its viewers. Both films share the storyline of two lovers who separate, only hoping that fate will bring them back together As the film Serendipity begins, Sara Thomas and Jonathon Trager meet each other for the first time at Bloomingdale’s. Conversation sparked between the two when both reached for the same pair of gloves. Enjoying themselves at Bloomingdales, Sara and Jonathon decide to further their discussion at a nearby restaurant called Serendipity. Here, Jonathon realizes that he wants to see Sara again and politely asks for her phone number. Instead of just handing her number over, Sara writes in down on the inside cover of book, which she then tells him that she will sell the next day at a used bookstore. She continues to explain to Jonathon that if they are truly meant to see each other again, the book will find him. Jonathon then opens his wallet to take out a dollar bill. He writes his phone number on it and gives it to Sara, who spends it immediately. Using the same logic as before, she tells him that the dollar bill will find it’s way to her. As the years pass, the two both go on living their lives. But, Sara and Jonathon can’t seem to shake the feeling of each other. Every time Sara has a dollar bill, she always looks for a phone number and Jonathon can’t count all the used bookstores he’s been to. They both eventually meet someone new and become engaged. They wonder if these people they plan on marrying are their true soul mates. The night of Jonathon’s wedding rehearsal, he fiancà © gives him a present. Opening it slowly, he comes to realize it’s the title of the book Sara had once written her phone number in. He opens the front cover and he reads Sara’s name and number. Meanwhile, Sara is on an airplane returning home from visiting a friend. Pulling out her wallet, she discovers that she doesn’t have her wallet, but she has mistakenly taken her friend’s.

The Importance of Being Earnest :: English Literature

The Importance of Being Earnest A protagonist is described as the main character in the story. The story line revolves around this one character and the events in his/ her life. In the Importance of Being Earnest, Jack Worthing is the protagonist of the play because it is his character that dominates the narrative. His pursuit to marry Gwendolen, and the conflicts and struggles he goes up against to reach his ultimate goal, are traits which develop his character into being the protagonist. For a character to take on the role of protagonist, there always needs to be conflict. Jack Worthing’s first conflict is getting the approval to marry Gwendolen from her mother, Lady Bracknell. In the beginning of the story when Jack, also referred to as Ernest, proposes to Gwendolen, but is denied the ability to marry Gwendolen until he has passed Lady Bracknell’s series of tests; what she sees as a suitable husband for her daughter. This is shown through her statement of: â€Å"I fell bound to tell you that you are not on my list of eligible young men†¦however, I am quite ready to enter your name should your answers be what a really affectionate mother acquires† (Wilde,1438). Earnest informs her that he does not know anything from his childhood, including who his parents are, and why he became an orphan; and now is thought to be unacceptable suitor to marry her daughter, Gwendolen. Lady Bracknell reinforces to Jack that â€Å"to be born, or at any rate bred in a handbag, whether it had handles or not, seems to me to display a contempt for the ordinary decencies of family life that reminds one of the worst excesses of the French revolution†(Wilde, 1440), basically stating that having a hand bag for a parent is an unacceptable â€Å"notion about family life† (Parker), and needed to find out who his parents are before he can marry Gwendolen. It is this sort of conflict that must arise in order for the play to pursue any further. It is the role of the protagonist to ensure that he continues on his pursuit in order to get what one wants, that being the hand of Gwendolen. Jack lies and discoveries â€Å"of human freedom in protean identity† (Parker, 185) which he â€Å"adopt[ed] identities to suit the occasion† (parker, 185). All of these identities and secret lives eventually led to Gwendolen’s hand but also the truth of who Jack really was; the true importance of being Ernest, because being Ernest gets him what he wants. The title of the play â€Å"The Importance of being Earnest† shows significance because this creates conflict and comedy between the

The Novel Deliverance as a Prophecy of Man :: James Dickey Deliverance Essays

The Novel Deliverance as a Prophecy of Man A true survivor can only depend on himself. The novel Deliverance is a story about four characters each with different views on surviving. Every man in the world can relate to one of the three secondary characters in the novel Deliverance. Men can relate to Lewis Medlock for his primitive views, Drew for his rationality, or Bobby for his lack of ability to survive. Many people say that Lewis is the man that most men want to be like, Drew is the man that most men are like, and Bobby is the man that most men fear becoming. Lewis is the man most men want to be because he does not depend on anyone or anything. He loves a challenge and will do anything he can to live life to its fullest extent. Ed Gentry, the central character, represents all in the way he looks up to Lewis and strives to be like him. Most men fall into the same category as Drew because their ability to survive has been clouded by rational thoughts. Then there is Bobby. Most men do not want to be linked with Bobby be cause he can not live without help from civilization. Even though these characters posses many of the same traits, their main differences are in their ability to survive life. They also have different views on life. Lewis sees life as a game that you must constantly challenge if you are to survive. Drew sees life as a struggle that should never be challenged. Then there is Bobby who sees life as something he does not have to worry about because their will always be someone their to help him through it. All three of these characters possess traits that can be identified in every man. First there is Lewis, a middle aged man that is at the prime of his life, and fears nothing. He is the strongest character in the book. He is, "†¦ a physical-conditioning perfectionist with misplaces survival-of-the-fittest instincts and cave-man yearnings"(Warren). Lewis is the man that most men want to be like because he needs no one to survive but himself. He constantly demonstrates a primitive l ife-style that no longer exists. The primitive life-style he demonstrates is one of survival. Lewis is an attractive character for males because of his need for no one. He needs no one to life his life for him.

Learning Activity Essay

Today by contemplating the corporate world we can realize that change is so very necessary for firms if they want to prosper. The market is changing so rapidly and technological advancement has created such hype that firms need to evolve from time to time. Researchers say that nowadays firms do not need to bring changes to get an edge over rival firms, but to survive. This itself defines the importance of change. However, just planning change is not important; smart execution is even more important. It includes the way management communicates the change, the way it handles employees’ reaction, the way it manages resistance to change, the way it deals with the after effects of it, and etcetera. These are very important issues that senior management focuses on. The following paragraphs will deal with two of these core issues, namely communicating change and managing change (Ian, Richard and Gib, 2009). Being the resort manager of Baderman Island, I will be very careful in rolling out this information to my employees as communicating the fact that they will be fired if customers continuously complain is a very sensitive issue. Firstly, I will try to explain them the problem, i.e., dissatisfaction of customers and then will discuss the reasons associated with it as put forward by customers. After this will ask for suggestions from them as I want them to feel that they are valued, which is sometimes known as underscore and explore strategy. Then company’s new policy will be disclosed smartly and the desired outcomes will also be floored. When communicating sensitive information like this, firms should give reasons behind the changes made and policies designed as employees have a right to know all about it. It should also be explained that how it will affect the organization and how important it is. If these things are taken care of then there is very less chance of resistance and negative reaction. Moreover, managing resistance to change is again a very important issue. If any resistance occurs concerning the changes in policies brought by Baderman Island’s management I will take care of it very carefully. Again I will use a democratic approach by getting involved in a dialogue with employees who resist. I will try to explain them what they mean to the firm and why has the firm decided to introduce this policy of firing employees due to bad performance. In addition to this, I will also explain the outcome of this policy and the positive effects it will have on the reputation of this firm. Sensible and potential employees will understand and for those who do not, I will use my authority to deal with them the harsh way. Furthermore, I will also help and facilitate employees who are worried about their job security by explaining them ways to satisfy customers and to improve their over all performance. In this way I will manage any resistance to the change. Reference: Palmer, Dunford and Akin (2009). Managing Organizational Change, McGraw Hill Publishers.

Romeo and Juliet Act3 Scene 1

What happens in Act 3 Scene 1? It is a crucial scene, a turning point and it determines the rest of the action. It is a tense and exciting scene for the audience and tragic at the same time. In this scene, soon after Romeo and Juliet secret marriage, Tybalt kills Mercutio and then Romeo kills Mercutio to take revenge. Then, Romeo is banished from Verona. Paragraph1: Why were tension and excitement created? Mercutio is not in a good mood but he is in argumentative mood, he seems angry.The audience is prepared for the fact that a fight is going to occur (tension and suspense are built). He tells Mercutio that if someone is in a bad mood, everything even an unimportant cause will end to a fight. Benvolio is warning Mercutio that because it is a hot day he is sure there will be a fight (and if we meet we shall not scape a brawl-Benvolio). He suggests Mercutio that they should go home. The strong use of vocabulary and personification here increases the tension. for now, these hot days, is the mad blood stirring, Benvolio). We know that a fight is inevitable. The use of symbolism with awhiskers in beards, cracking nuts etc make the audience even more worried for what will happen after (thou, why, thou wilt quarrel with a man that hath a hair less in his beard than thou hast, Mercutio). When Tybalt arrives, the atmosphere immediately changes, becoming much tenser, because of his dangerous reputation, yet he remains polite to Mercutio as Mercutio is not his real target.Mercutio uses provocative language towards Tybalt and Tybalt reacts in a similar way (make it a word and a blow, Mercutio) (you shall find me apt enough to that sir, an you give me a reason, Tybalt) Tybalt tells Mercutio with irony that he hangs out with Romeo, so Mercutio gets angry and threatens. It is evident that he will not withdraw calling him aa villaina (Romeoa ¦ thou art a villain, Tybalt). This is a great insult to Romeo who is of noble birth. He tries to start a fight with Romeo and he accus es Romeo to antagonize him in the hope of starting a fight. The audience adopts negative feelings towards Tybalt.

Cumulative Grade Point Average Cgpa Education Essay

This chapter consists of seven subdivisions. The first subdivision explains the background of the survey. The 2nd subdivision contains the job statement of this survey whereas the 3rd subdivision states the research aims ; which are the general and specific aims. The range of this survey is explained in the 4th subdivision while the research restrictions are explained in the 5th subdivision. Last, the significance of the survey is shown in the 6th subdivision and the decision is elaborated in the last subdivision.1.2 Background of surveyTraditionally, university pupils have subscribed to the belief that academic is of import to larn. National instruction depends on academic accomplishment because it portrays the success and failure of instruction in a state. Harmonizing to Dambudzo ( 2009 ) , late, the society has focused and emphasised more on academic accomplishment of its citizen. From that we can infer the importance of academic excellence. The grounds of success in a pupil is measured through his Accumulative Grade Point Average ( CGPA ) at the National Defense University of Malaysia ( NDUM ) therefore pupils compete one another for a higher GCPA. In a survey conducted by Oh ( 1999 ) , it was found that there is a relationship between religionism degree and academic accomplishment where high school pupils who had a high degree of religionism were more likely to hold a higher GPA than the nonreligious pupils. Several surveies at high school degree examined the addition of educational accomplishment to individual ‘s religionism ( Regnerus, 2000 ) . Therefore, religionism is of import and every pupil must hold it. NDUM is a military university but it non an alibi for the pupils in non keeping their religionism because through the research by Schumbel et Al. ( 2009 ) , religionism has been identified as an â€Å" of import construct to see in pupils ‘ academic development † . Islam positions instruction as a spiritual responsibility and an obligatory for every homo who are Muslim. In Islam, the prophesier Muhammad went through the procedure of acquisition, throughout Quran, Allah says â€Å" Read! In the Name of your Lord, who has created ( all that exists ) . Has created adult male from a coagulum. Read! And your Lord is the most generous, Who has taught ( the authorship ) by the pen, Has taught adult male that which he know non † ( Quran, 96, 1-5 ) . As Moslem pupils in NDUM, they must cognize their duties in instruction and strive hard to acquire high CGPA.1.3 Problem of statementNDUM is an Institution of Higher Education ( IPTA ) , once known as the Malaysian Armed Forces Academy ( ATMA ) . NDUM is categorised as a dress shop university because NDUM acts as an administration that is responsible for carry oning programmes of survey at undergraduate degree and military preparations. Therefore, there are topics affecting the military such as milit ary jurisprudence, military history, defence economic sciences, and defence engineering. Harmonizing to the general conditions and particular conditions to come in NDUM by the Academic Management of NDUM, the making to acquire into NDUM is tough and merely those who are first-class in SPM deserve to foster their surveies in NDUM. However, based on random informations of CGPA from officer plebe Tuah ‘s Battalion, there are 17 officer plebe still got CGPA below than & lt ; 2.5. The cardinal job of NDUM officer plebe pupils is why they can non execute during their surveies in NDUM. The past decennary has seen a considerable sum of argument on the effects of faith in the private sector and instruction. But, the larger argument is more focussed on the effects of private spiritual schools on the academic accomplishment of kids ( Chubb & A ; Moe, 1990 ) . Some of societal scientists believe faith as a factor to assist kids get the better of many of these challenges so that they excel both academically and socially ( Jeynes, 1999 ) . Then, several surveies have estimated that pupils who are without religionism are easier to affect with hazardous behavior and it can impact their academic accomplishment ( Adams, n.d. ) , so the degree of persons ‘ religionism among the pupils in NDUM is the job of the survey. Previous surveies by Elias, Awang, and Mohamed ( 2005 ) have shown that religionism is non correlated to academic accomplishment. So, it is good that the relationship between religionism and academic accomplishment is reviewed. Furthermore, the survey of single Muslim religionism is rare in research and it contributes as a job for this research.1.4 Objective of surveyThe aims of this survey are: To analyze the degree of plebes ‘ single religionism towards academic accomplishment. To analyze the relationship between intrinsic religionism and academic accomplishment. To find the relationship between extrinsic religionism and academic accomplishment.1.5 Scope of surveyThere are many researches that investigated the relationship between religionism and academic accomplishment. So far, most of the researches are on the Christian position and other faiths but non Islam. This paper will reexamine on NDUM Muslim plebes pupil in twelvemonth one, two, and three of Defense Human Resource Management Faculty. This survey besides will detect the causes that can impact academic accomplishment. It is hoped that the result of this survey can better Muslim plebes academic accomplishment. NDUM besides can take an action to advance and heighten faith importance to pupils ‘ lives and academic accomplishment.1.6 Research restrictionOne restriction is the focal point of this survey is limited to the single religionism in NDUM pupils towards academic accomplishment. This survey will non demo the other faiths ‘ effects on academic accomplishment of pupils i n NDUM. This paper besides did non assist overall faith of pupil at NDUM towards their academic accomplishment because it merely limited to NDUM Muslim plebes pupil in twelvemonth one, two, and three of Defense Human Resource Management Faculty. The chief restriction to this survey is that there are limited resources on Muslim faith towards academic accomplishment.1.7 Significance of surveyThis survey is of import to place the single religionism between the variables of the intrinsic and extrinsic toward academic accomplishment in NDUM. On the consequence will be cod can shown the effects of religionism to better the academic accomplishment among Moslem pupils in NDUM. In add-on, this survey can give academic direction of NDUM chance to better pupils ‘ public presentation in surveies. Therefore, this survey can be literature reappraisal for other people to acquire cognize about Muslim pupils towards academic public presentation. It is of import to place the intrinsic and extrinsic single religionism towards academic accomplishments of pupils in this survey. The consequences will be able to demo the effects of holding religionism and it is predicted that religionism plays an of import function of bettering pupils ‘ accomplishment. It is hoped that this survey will add to the bing literature and the universe will acquire to cognize how faith ( Islam ) plays an of import function in the academe.1.8 DecisionIn this chapter, the research worker has spelled out the background of survey and explained that the coming chapters will discourse the effects of single religionism towards academic accomplishment. In general, this chapter besides explains the background of survey and its restrictions.Chapter 2Introduction2.1 IntroductionThis chapter has seven chief subdivisions. The first subdivision will specify the conceptual footings of single religionism. The 2nd subdivision will discourse about intrinsic spiritua l and 3rd subdivision discusses extrinsic spiritual. Fourth subdivision is academic accomplishment ( CGPA ) . The fifth, 6th and 7th subdivisions will be discoursing the related old surveies, theories or constructs that support the relationship. The last subdivision is the decision to this chapter.2.2. Conceptual Definitions of FootingsThis subdivision describes the conceptual definition of footings.2.2.1 ReligiosityReligiosity is known as a complex construct and is hard to specify. Harmonizing to Holdcroft ( 2006 ) religionism is an uncertainness and a complex issue because the nature of the English linguistic communication itself. For illustration, in Roget ‘s Thesaurus ( Kirkpatric, 1999 ) , religionism is found to be synonymous with such footings as devoutness, orthodoxy, religion, belief, piety, devotedness, and sanctity. These synonyms reflect dimensions of religionism instead than the footings of religionism itself. Psychologists might discussed religionism in footings of devotedness, sanctity, and piety, and sociologists described the construct of religionism in footings of church rank and church attending ( Cardwell, 1980 ) . The different usage of footings across academic subjects to place what could be thought of as similar dimensions of religionism makes it hard to discourse without an expressed definition from the point of view of spiritual instruction and the application of that cognition to the lived experience. Another ground for the complexity of religionism is every nearing religionism are from different vantage points, and few confer withing one another ( Cardwell, 1980 ) . In add-on, religionism is a complex construct in human phenomenon, and seems to cover overall portion in our life such as behaviors, attitudes, beliefs, feelings and experiences. The different footings in religionism make it difficult to sort the dimensions of religionism because every psychologists or research worker have their ain sentiment.2.2.1.1 IntrinsicAllport and Ross are the 1s who developed the intrinsic-extrinsic Religious Orientation Scale ( ROS ) based on Allport ‘s theoretical efforts. Based on old surveies by Allport & A ; Ross ( 1967 ) , it was distinguished those who viewed their pattern of faith as a end in itself ( intrinsic orientation ) from those who viewed it instrumentally ( extrinsic orientation ) . On doctrine surveies, Zimmerman ( 2010 ) claimed that the intrinsic is the value of somet hing which is said to be the value that that thing has â€Å" in itself, † or â€Å" for its ain interest, † or â€Å" as such, † or â€Å" in its ain right. † In add-on, Allport & A ; Ross ( 1967 ) assumed that to be a high intrinsic individual is to be a true truster in spiritual pattern for its ain interest. Then Holdcroft ( 2006 ) summarised Allport and Ross survey where he posited that a individual with intrinsic religionism is one who internalised the entire credo of his or her religion and moves beyond mere church attending. Therefore, Allport and Ross ( 1967 ) besides mentioned that intrinsic religionism refers to motivation originating from end set Forth by the spiritual tradition itself. Numerous surveies have shown that intrinsic spiritual is about human concern and how they pattern their faith for themselves.2.2.1.2 ExtrinsicExtrinsic religious is besides developed by Allport & A ; Ross ( 1967 ) . In their research, they interpreted extrinsic religionism as a self-seeking and useful mentality on faith that provides the trusters with comfort in redemption. Therefore, they besides claimed that the persons who are disposed to utili ze faith for their ain terminals, such as position, sociableness, and excuse, and frequently selectively determine a credo to suit their ain terminals. Based the reviewed by Powell & A ; Clarke ( n.d. ) on Allport and Ross extrinsic religionism, religionism was conceived as a devoutness that is instrumental in nature, with faith used as a means to obtain an mixture of ego functioning terminals, such as personal comfort and societal wagess of both the terrestrial and heavenly assortment. Furthermore, people who were found to consist a significant proportion of the spiritual population, use faith for its intra-psychic benefits, such as increased self-pride ( Tajfel & A ; Turner, 1986 ) . Other research worker such as ( Kirkpatrick, 1989 ) besides mentioned that extrinsic religionism is a flow from the societal indorsement of one ‘s values and social-cultural worldview.2.2.2 Academic AchievementAcademic accomplishment can be defined as self-perception and self-evaluation of one ‘s nonsubjective academic success ( Klobal & A ; Musek, 2001 ) . Harmonizing to the academic regulation book ( Bachelor Session of 2010/2011 ) , for the pupils who are analyzing at undergraduate degree at NDUM, they are subjected to the academic regulations of this university. Furthermore, academic accomplishment can be classified into two types measuring, grade point norm ( GPA ) and cumulative great point norm ( CGPA ) . Academic standing of pupils will be determined at the terminal of each regular semester with CGPA as shown in Table 1.Table 1 Academic StandingAcademic Standing Condition of CGPA Good Standing ( GS ) CGPA = 2.00 Conditional Standing ( CS ) 1.70 = CGPA & lt ; 2.00 Failed Position ( FS ) ( Retired ) CGPA & lt ; 1.702.3 Related Theory or Concept2.3.1 Religiosity Measurement on Intrinsic and Extrinsic DimensionsIn recent old ages, there has been an increasing sum of literature on religionism. There is a big volume of published surveies depicting the function of intrinsic and extrinsic religionism. However, Allport and Ross ( 1967 ) are the developer of the intrinsic-extrinsic Religious Orientation Scale ( ROS ) . Based on ROS, there are 11-items on the extrinsic graduated table to mensurate the extent to which persons use their faith for their ain terminals and a 9-item intrinsic graduated table to mensurate the extent to which persons live their faith.2.3.2 Religiosity Measurement on Intellectual DimensionsThe rational dimension of religionism is about religion and religion cognition. Glock and Stark ( 1965 ) stated that the five dimensions are related to rational dimensions. The dimensions are experiential, ritualistic, ideological, rational and eventful. These dimensions focus on personal religion, experience of ritualistic activity with community and a individual ‘s cognition toward faith. To proof their theory, Glock and Stark ( 1965 ) suggested to set the overall history of the faith in their literacy constituent of their trial.2.4 Research hypothesisThis research has two of import hypotheses which are: H1: Intrinsic religionism is positively related to academic accomplishment ( CGPA ) . H2: Extrinsic religionism is negatively related to academic accomplishment ( CGPA ) .2.5 Conceptual ModelFrom this conceptual model, the independent variable is single religionism whereas the dependant variable is academic accomplishment. Intrinsic and extrinsic religionism are straight formed single religionism. Independent Variable ( IV ) Dependent Variable ( DV )Figure 1: Conceptual Model2.6 Literature reappraisal2.6.1 Related Previous Study2.6.1.1 Scholastic Incentives and Educational Perceived Value ; the Role of Religion in Muslim Students ‘ Achievement Strivings by Ibrahim ( 2012 )This survey was conducted by Ibrahim, ( 2012 ) . It aimed to measure the perceptual experience factor and the function of faith in the Muslim pupils ‘ accomplishment nisuss at the matriculation pupils of the International Islamic University Malaysia. All respondents in this survey are from the 2nd twelvemonth where471 pupils were indiscriminately selected from the matriculation section at the International Islamic University. The method that was used in this survey is Rasch Analysis, which is to place whether religionism is the factor which controls respondents ‘ engagement in Academic exercises where it is followed by instrumentality ( long-run benefit ) or the public-service corporation fa ctor ( short-run benefit ) . Consequences of this survey showed that faith as one of the factor of major inducement of Muslim pupils towards academic exercisings, followed by long-run benefit.2.6.1.2 Examining Religiosity and Its Relationship to Self-Control, Procrastination and Academic Achievement by Elias et Al. ( 2005 )This research examined the relationship between Islamic religionism degree and ego control, cunctation, academic control and academic accomplishment by Elias et Al. ( 2005 ) . The survey was conducted in North University of Malaysia ; the respondents are 23 male and 122 female undergraduate pupils from research method category. The research worker examined the construct of will or ‘will-power ‘ from the Islamic position and compared it to the Western position. They use Muslim musabarah graduated table to mensurate an person ‘s degree of will harmonizing to Islamic position. The consequence is there are no important correlativities in both measuri ng of cunctation and between religionism and academic accomplishment but correlated to self-denial and sensed academic control.2.6.1.3 The Impact of Religiosity and Locus of Control on Academic Achievement in College Students by Adams ( n.d. )In the research by ( Adams, n.d. ) the relationship between religionism and venue of control on academic accomplishment in college pupils was examined. The respondents of this survey are 68 college pupils. The method that was used in this research is religiosity graduated table, venue of control graduated table, an academic accomplishment graduated table, and spiritual attitude graduated table. The concluding consequence found no relationship between venue of control and religionism utilizing the Rotter and Strayhorn graduated tables.2.6.1.4 The impact of faith on the educational accomplishment of Black male childs: A UK and USA survey by Byfield ( 2008 )Recently, Black boys in the United Kingdom and the USA have job with instruction. However, many Black male childs still can accomplish and get the better of the job. Therefore, Byfield ( 2008 ) did a research about the educationally successful Black males in the United Kingdom and the USA which involved 40 Black male pupils from both new and ancient universities. The intent of this survey is to bespeak whether faith is a conducive factor to the educational success of Black male pupils. The survey found that most of these pupils are spiritual and the church community plays a function to implement cultural and societal capital and their belief in God, it became important parts to these Black male pupils academic accomplishment.2.7 DecisionThis chapter has discussed the definitions of single religionism, intrinsic spiritual, extrinsic spiritual and academic accomplishment ( CGPA ) . Besides that, the old survey and related theory have been used to back up the direct relationship of single religionism and academic accomplishment ( CGPA ) . The undermentioned chapter will disc ourse the methodological analysis of the survey.Chapter 3Methodology3.1 IntroductionThis chapter is divided into six subdivisions. The first subdivision will discourse the debut while 2nd subdivision will discourse the research design in this survey. Data aggregation techniques will be discussed in the 3rd subdivision. The 4th subdivision will be on research location, population and trying while the 5th subdivision will be on the information analysis technique. The last subdivision is the decision of this chapter.3.2 Research DesignThis survey will utilize quantitative method. Quantitative method is the survey of utilizing informations in the signifier of Numberss. Form questionnaire will be distributed to the respondents and the replies will be received by the research worker and analyse through a quantitative analysis. The measurement tool that will be used is the statistical package that is the Statistical Package for Social Sciences ( SPSS ) . Five-point Likert graduated table w ill be used to analyze the relationship between single religionism and academic accomplishment.3.3 Data Collection MethodThe questionnaires will be distributed to the pupils by giving the signifiers to category representatives and they will assist administer and roll up the questionnaires during the larning procedure in the schoolroom. The pupils are asked to take some clip to make full out the questionnaire and reply the inquiries, and so return the completed questionnaires to their category representatives. Consequently, the research worker will reach the representatives to roll up the studies and so informations from the questionnaire will be analysed.3.4 Research SamplingThe research samples are NDUM Muslim plebes in twelvemonth one, two, and three Human Resource Management Faculty of Defense. The entire figure of cadet pupil is 182 pupils. Table 2 shows the figure of pupils in conformity with their several twelvemonth. This survey will utilize graded simple random sampling because NDUM Muslim plebes in twelvemonth one, two, and three of Defense Human Resource Management Faculty. Harmonizing to Uma & A ; Roger ( 2011 ) , stratified random sampling is to gauge the population parametric quantities of a group or subgroup. Table 2: The figure of cadet pupils harmonizing to their twelvemonth Old ages Entire Students 1 108 2 43 3 31 Entire 182Research InstrumentThe instrument to be used in this survey is a questionnaire. The instrument consists of Section A, Section B and Section C. Section A contains four inquiries in the signifier of personal and demographic features. These include age, gender, old ages of surveies, and last semester grade point norm ( CGPA ) . Section B contains 23 points refering the degree of single religionism in intrinsic and extrinsic factors utilizing Allport & A ; Ross ( 1967 ) measuring. In add-on, Section C consists of 5 points in the questionnaire related to academic accomplishment by Martha ( 2009 ) . The questionnaire will utilize Likert Scale which has 5 points from ‘Strongly Disagree to Strongly Agree ‘ . 1 2 3 4 5 Strongly disagree Disagree Neutral Agree Strongly agree3.6 Data Analysis MethodData analysis method is the procedure where when all informations collected, it will analyze informations in phases by utilizing quantitative methods analysis. These methods are chosen to summarize the consequences of the questionnaire. Datas from the analysis of paperss and questionnaires will be analysed utilizing Statistical Package for the Social Sciences ( SPSS version 19.0 ) .3.7 DecisionOverall, this chapter discusses the research design, informations aggregation method, research sampling, and research instrument and informations analysis method. The description of the research is based on the analysis of each point every bit good as all facets of the survey. All the consequences from the analysis of informations processed and analysed utilizing SPSS will be explained in item in Chapter 4.

Pros and/or Cons of Stand Your Ground Law Essay

The infamous George Zimmerman case has stirred the controversy around Stand Your Ground laws and brought these laws to the public light, becoming the subject of vigorous nationwide debates whether these laws should be repealed or not. Like many controversial legislative, Stand Your Ground laws have their critics and proponents, and both sides tend to make valid points in defense of their position. The goal of this paper is to show cons and pros of Stand Your Ground laws. In Florida as well as 21 other American states, as stated by to the National Conference of State Legislatures, the above-mentioned laws are self-defense laws that relieve individuals of their â€Å"duty to retreat from an attacker before using force against them anywhere they are legally allowed to be† (Clark). While in general these laws do not use such a notion as â€Å"stand your ground† specifically, Florida together with nine other states has these words in its law. In Stand Your Ground law in Florida, particularly, it is stated that â€Å"a person who is not engaged in an unlawful activity and who is attacked in any other place where he or she has a right to be has no duty to retreat and has the right to stand his or her ground and meet force with force, including deadly force, if he or she reasonably believes it is necessary to do so to prevent death or great bodily harm to himself or herself or another or to prevent the commission of a forcible felony† (qtd. in Clark). The major con of this law, as its critics think, is that it essentially gives individuals with malicious intent a legal loophole to avoid criminal prosecution for killing someone if these individual state that they had to defend themselves. Eric Holder, the US Attorney General, is among those opponents of Stand Your Ground laws who believe that these laws will allow individuals to provoke others to attack them first and then, as it can be deemed self-defense and these individuals will not have the duty to retreat, they will be able to kill them without fear of getting prosecuted (Cooke). In states with Stand Your Ground laws, people will not have to think twice whether they should use weapons to defend themselves against the attackers or retreat because they will have the right to kill their attackers. Such violence will breed further violence. Criminals may use this law to cover up the deliberate and premeditated killing of people. However, proponents of this law may respond to the above-mentioned claims of their counterparts as follows. This  critique of Stand Your Ground crumbles under the weight of the argument that â€Å"In almost every state, if and when an individual enters into an altercation with the deliberate intention of provoking the other party into threatening him with death or injury, they lose the right to claim that they were acting in self-defense† (Cooke). All individuals have the right to liberty and life and therefore, they have the right to defend themselves. Those who attack people violate their victims’ rights to live, so Stand Your Ground laws legally recognize these rights, attempting to â€Å"tilt the balance in favor of the attacked† (Cooke). Both, the opponents and proponents of Stand Your Ground laws have reasonable and sound arguments, but they need to find some middle ground regarding these laws that will satisfy both sides. Works Cited Clark, Korey. Nearly Half of States Have â€Å"Stand Your Ground† Laws like Florida’s. 2013. Web. 28 Nov. 2013. http://www.lexisnexis.com/legalnewsroom/criminal/b/criminal-law-blog/archive/2013/07/24/nearly-half-of-states-have-quot-stand-your-ground-quot-laws-like-florida-39-s.aspx. Cooke, Charles C.W. Stand Your Ground on Stand Your Ground. 2013. Web. 28 Nov. 2013 .

ACME Tea Assignment Example | Topics and Well Written Essays - 4000 words

ACME Tea - Assignment Example However, ACME is not a global brand and has presence only in Muscat. Moreover, the company lacks marketing experience, and hence this report suggests a marketing plan based on the situation and industry analysis. The retail sales value of tea in the UK jumped 22% between 2006 and 2011 and was valued at  £655 million in 2011. Almost 87% of the Brits are tea consumers. Sale of loose tea has dropped between 2009 and 2011. Consumers are particularly cutting back on the use of higher price loose tea. However, tea being a staple item for every household, economic downturn is unlikely to have any significant impact on the consumption of tea. The overall tea market is expected to grow by 8% between 2011 and 2016 and reach  £708 million (Mintel, 2012). Sales of ordinary tea bags have been declining steadily over the past few years (73% in 2009 to 70% in 2011) (Mintel, 2012). More exotic varieties such as Green Bags, Fruit and Herbal Bags, Speciality Bags and Decaffeinated Bags, are now preferred by the Brits. Sale of green bags has grown a sensational 83% between 2009 and 2011. As many as 12% of the Brits, drink green tea on a weekly basis. A SWOT analysis has been conducted (Appendix A). The tea industry is experiencing growth as consumers seek health drinks and consider tea to be a health drink. Competition with other beverages and drinks are prevalent but tea is being promoted as a health drink. Green tea and new herbal infusions have been gaining popularity among health-conscious consumers even at the expense of other hot drinks (Groosman, 2011). Suki Tea is a strong contender in the UK tea market as it provides finest loose tea, herbal infusions, and fruit blends from around the world. They focus on ethical sourcing and their teas have Fairtrade, Organic, and Rainforest Alliance accreditation, which have served to enhance their market position (Suki Tea, n.d.). In the UK four companies dominate